‘Dare to Leap’ with realme: A Four-Year Journey in Malaysia
KUALA LUMPUR, 8 th December 2022 – realme, the world’s fastest-growing smartphone brand, has now officially launched its most anticipated realme 10 Pro Series, the latest additions to the brand’s Number Series, aiming leap to new vision with Flagship curved display. Founded in 2018, realme had envisioned a bold and powerful ‘Dare to Leap’ spirit, committed to providing cutting-edge technology for its young audience. Since its emergence into the Malaysian market, the past four years has been an exciting and challenging journey for the brand.
realme achieved to become the Top 6 smartphone brand globally within three years - in 2018, the brand launched its first product in Malaysia - the realme 2 Pro - and had successfully climbed its way to become the No.1 Best Selling Smartphone on Shopee. From 2019 to 2021, realme had rocketed to become the Top 2 smartphone brand, and one of the youngest major industry players in the segment in Malaysia. The brand stems its success largely from its ‘Dare to Leap’ philosophy, and the brand’s vision to empower the youth to be more daring through leap-forward technology and design.
Empowering the Youth to Be More Daring through Leap-forward Technology and Design
As an industry-leading trendsetter brand, realme has always strived to provide youth the most
trendsetting technologies with modern, stylish designs while setting benchmarks in each price
segment. When penetrating the Malaysian market, realme aspired to be an innovative and trendy brand that brings cutting-edge technologies, bold and unique designs, and top-notch smart devices to its local consumers.
‘’We believe that everyone who dares to leap will create a change in the world - the younger
generation who have adopted similar beliefs to realme’s ‘Dare to Leap’ spirit are usually the ones to break these generic rules, which then eventually leads to innovation and progress in today’s modern world. Similar to realme’s goals and visions, we provide products with high performance, quality and design that are beyond fashion, trend, and lifestyle expectations to match realme’s brand core ‘Dare To Leap’,’’ said Marcus Lin, CEO of realme Malaysia.
Dare to Leap Spirit to Make Future Tech Popular Amongst Today’s Youth
As a product-oriented brand, realme applies its innovative brand philosophy to a more affordable price segment. Since its inception, realme has been bringing:
- Premium chipset technology
- Flash-charge technology
- Imaging technology
- Display technology
- More world-leading innovation to the youth across Malaysia
realme continues to be committed to being in touch with the demands of its consumers, introducingpopular youth culture into technology, continuing to build its independent image, and sharing thesame values with its young consumers.
Leaping into Trend Innovation
Design and innovation have always been part of realme’s brand DNA. Trendy designs have alsoalways been incorporated into realme devices, as it brings the latest trends favoured by young adults into the tech industry, merging trend and tech seamlessly. From co-branding with Dragon Ball and Naruto to a smartphone designed by world-renowned Japanese designer, Naoto Fukusawa, realme’s unique phone designs have been at the forefront of impressive smartphone designs that complement the users’ everyday lifestyle.
To push leap-forward design even further, realme continues to make major investments in building three realme Design Studios globally, in four strategic areas of the world that are leaders of their craft:
- Shenzhen - China, specialising in the materials and finish of phone design.
- New Delhi - India, specialising in human-machine interaction.
- And Paris - France, specialising in innovative use of colour.
The Innovation of the realme Number Series
The realme Number series achieved 50 million shipments across the globe in 2022, and this record was made possible due to the brand consistently sticking by the smartphone range’s philosophy throughout the years. Every new addition from the Number series leads with one major leap-forward technology, strengthening the brand’s product portfolio tower with each launch. The Number series continues to empower the youth with opportunities to experience the latest modern technology made available in its price segment.
To enhance each users’ product experience, every device will also be supported with:
- Superior design
- Upgraded performance
- Enhanced experience
These three bases are the stable foundation of this tower, focusing on a comprehensive and improved product experience, from technology to design to performance and more.
realme Names Youth-Favourite Stars Soloz and The Sara Sisters as Brand Trendsetters
realme continues to shine as the trendiest smartphone provider in the market. The brand shares its values in-line with its young audience by teaming up with award-winning home-grown eSports athlete Soloz, notoriously known for his killer skills on Mobile Legends and PUBG battlefields, and young and vibrant local pop music group The Sara Sisters. These young stars truly embody the ‘Dare to Leap’ spirit and image, representing not only realme as a local trendsetter, but also well-connected with the youth’s modern scene.
To end the year on a gracious note, realme would like to take this opportunity express its gratitude for the unwavering support from its fans, partners, and media friends. Thank you for another successful year – realme Malaysia looks forward to a stronger continued relationship in the new year.
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About realme Malaysia
realme is a global emerging consumer technology company disrupting the smartphone and AIoT market by making cutting-edge technologies more accessible. It provides a range of smartphones and lifestyle technology devices with premium specs, quality, and trend-setting designs to young consumers at affordable prices.
Established by Sky Li in 2018 and driven by its “Dare to Leap” spirit, realme is the world’s 6th largest smartphone company and has become one of the top 5 smartphone players in 21 markets globally in just two years. As of Q2, 2021, realme has entered 61 markets worldwide, including China and Southeast Asia, South Asia, Europe, the Middle East, Latin America, and Africa, and has a global user base of over 100 million. For more information, please visit www.realme.com.
