REALME EMERGES AS NO 1 CHOICE IN THE WORLD’S MOBILE INDUSTRY
realme sweeps over 200 global awards in 2020 through value and quality of world-recognized products
PETALING JAYA, 14th January 2021 — 2020 was a year worth remembering for realme as it scooped up awards and international fame in terms of quality products and business milestones. realme’s success in 2020 showcased its real strength in all areas as it not only navigated 2020, but expanded against the industry’s expectations.
realme’s commercial, corporate and innovative success attribute to a clear and precise vision in providing cutting-edge technology and trendsetting design entirely in one package. More importantly, the affiliation of the company to its target consumers who are global youths between the age range of 18 to 25 by sharing the same brand values as them. realme has gained 17 brand awards, 159 product awards and 5 top tier design awards worldwide in 2020 underpinning the strong support from fans.
At a global level, the youthful team led by its founder and CEO Sky Li has lived out its values, it is evidently laden as the median age of the employees is only 29 years old. This has enabled the team to be awarded by notable organizations and media as ‘Brand of the Year’ across the countries such as Indonesia, India, Egypt, Poland and Pakistan.
realme not only achieved Top 5 in market share in 12 countries, it has also expanded to 61 markets globally. These milestones reflect reports and features by notable media and research organizations. Counterpoint Research hailed realme to be the ‘fastest-growing smartphone brand in the world’ and the esteemed Financial Times has affirmed that the company commands a leading position across Asia Pacific.
One major milestone in 2020 is when realme officially became the fastest company to reach 50 Million shipments (according to Counterpoint Research). As a ‘Dare to Leap’ brand, realme has adopted the strategy of selling leapfrog performance and trendsetting design-driven quality products that resonate with its young crowd at affordable and attractive price points.
"At realme, we live out our philosophy, which is to dare to leap into the forefront of innovation, design and product value, something the young people can identify with,” said Sky Li, realme's CEO. realme's trendsetting image and product reputation has contributed to building customer trust and brand awareness, making this achievement not just a one-off anomaly but rather something to expect of the young company.
realme’s products have won acclaim from India to Poland to Egypt. With over 160 awards for its products globally, one of realme’s cornerstones is to focus on product development and attune it to consumer desires and demands. This is evident as realme won more than 17 awards from the youths in 3 different continents, clearly showing that realme is the first choice as ranked by youths globally.
realme’s achievements have also been pleasing to the eye, and this has not gone unnoticed by the international design community. Even though realme is a young brand, it has won five top international design awards such as the Good Designed Award 2020 for three different products, the Red Dot Design Award for the realme X2 Pro, the Golden Pin Award and more.
World class design is augmented by cutting-edge technology as realme was also the first brand to introduce 5G technology to many markets within competitive price ranges. For instance, the global launch of realme 7 5G which costs less than US$300. The well-known mobile authority, GSM Arena has rated realme as the first midrange all-rounder mobile phone for 2020.
This strategy and market leadership is heartily affirmed the company’s consumers: In India, realme sold over 1 million smart individual audio devices, reaching third spot in market share in Q2 2020 as a new entrant. With such strong momentum gained in 2020, realme is poised to leap into 2021 even stronger and faster as a rising new force in the industry.
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About realme
realme is a technology brand that specializes in providing high quality tech products and services with Dare-to-Leap experience. The brand was officially established on May 4, 2018 by its founder Sky Li, together with a bunch of young people with rich experiences in the smartphone industry. realme is committed to offering powerful performance, stylish design, sincere services and exploring all the possibilities of tech products.
According to Counterpoint's Q3 2020 smartphone shipment report in November, young brand realme became the world’s fastest brand to hit 50million shipments since its inception. The youngster-focused and online-centric brand, realme has grown rapidly in South East Asia since it entered the market in Q4 2018. realme has expanded globally to 61 markets, such as China, India, Southeast Asia, South Asia, Europe, Russia and Africa.
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