New Delhi, India, December 19th, 2024 – realme, the No.1 smartphone brand among Indian youth, today announced the launch of its highly anticipated realme 14 Pro Series 5G, pushing the boundaries of smartphone innovation with the world's first cold-sensitive color-changing technology. Co-created with renowned Nordic industrial design studio Valeur Designers, the realme 14 Pro Series 5G embodies a perfect blend of cutting-edge technology and premium aesthetics. The series introduces a groundbreaking temperature-responsive color-changing technique, allowing the device's appearance to dynamically shift with changing temperatures. This, combined with a distinctive pearl texture, creates a truly unique and eye-catching visual experience. Further elevating the design is a seamless quad-curved display, offering an immersive viewing experience.
“Through our collaboration with Valeur Designers, the realme 14 Pro Series 5G brings the aesthetics and functionality of our smartphones to new heights,” said Chase Xu, Vice President and CMO of realme. “We've fused cutting-edge tech, like the world's first cold-sensitive color-changing design, with unique aesthetics to create a smartphone that's not just functional, but a true expression of personal style. We want to empower young people to dare to leap and showcase their individuality."
The realme 14 Pro Series 5G debuts an industry-first, advanced thermochromic pigments which react to temperature fluctuations: below 16°C, the back cover shifts from pearl white to vibrant blue, reversing as temperatures rise. Mimicking the transformative hues of deep-sea creatures like jellyfish, this interactive feature captures the ocean's mystique and adds a delightful "wow" factor to the user experience.
(realme and Valeur Designers collaborate on the design of the realme 14 Pro Series 5G.)
Inspired by the ocean's wonders, the realme 14 Pro Series 5G introduces the "Unique Pearl Design." This exclusive Pearl White variant features a natural, shell-like texture achieved with organic seashell powder, a slim sub-8mm quad-curved profile, and a glamorous, pearl-like luster. The matte finish provides a premium, comfortable grip. Co-created with leading Scandinavian industrial design studio Valeur Designers, renowned for its 29-year collaboration with Bang & Olufsen, the 14 Pro Series redefines premium smartphone design with a touch of timeless Danish craftsmanship.
"Our collaboration with realme on the 14 Pro Series 5G showcases how innovative design can transform the user experience," said Torsten Valeur, Master Designer and CEO of Valeur Designers. "We're thrilled to partner with such a forward-thinking and youthful brand to create designs that are both functional and delightful."
Like nature's unique seashells, no two Pearl White realme 14 Pro Series 5G back covers are alike. This distinctive, individualized pattern is achieved through a 30-step "fusion fiber" process using 95% eco-friendly, bio-based materials. The result is a device as unique as its owner, crafted with sustainable, biodegradable, and energy-efficient materials.
The realme 14 Pro+ 5G raises the bar with a segment-first quad-curved display. This flagship-level screen minimizes bezels for a stunning 93.8% screen-to-body ratio, delivering the most seamless display experience on our smartphones and enhancing edge swiping for intuitive navigation. Further, we continue to push the boundaries of mobile photography with the introduction of the "Ocean Oculus" triple-camera system, featuring polished Deco and the industry-first "MagicGlow" Triple Flash. This innovative flash technology automatically restores natural skin tones in low-light conditions, ensuring vibrant and true-to-life night portraits.
Durability is also a key feature of the 14 Pro Series 5G. With IP66, IP68, and IP69 certifications, the device is engineered to withstand dust, water immersion (up to 1.5 meters for an hour), and high-pressure jets. TÜV Rheinland certification further reinforces its rugged design, providing peace of mind against accidental drops and splashes.
About us
realme is a technology brand that specializes in providing leap-forward products with a comprehensive superior experience for global users. The brand was officially established on May 4th, 2018 by a young and strong team with rich smartphone industry experience. Currently, we have 70+ million users in India, committed to creating a smart, connected, and trendy lifestyle for the youth, we democratize leap-forward technology to provide the best technology products in each price segment.
As per IDC Q2 2022 report, we climbed to the second slot for a second time, with a robust YoY growth of 24% (highest among the top five brands) in 2022. It cemented its second position in the online channel with a 23% share. We have achieved a staggering QoQ growth of 51% in the second quarter of 2023, as reported by Counterpoint, a renowned market research firm. Additionally, we secured the No. 3 position among the top 10 smartphone brands as per IDC's rankings for Q2 2023.
realme has introduced a new product mix strategy named the "Spire Strategy" approach, wherein each product series features a breakthrough technology that serves as the pinnacle of our robust product line. It includes prioritizing superior design, performance, and overall user experience for all products.
realme has also implemented a new marketing strategy that consists of cultivating marketing, eCommerce, and a simply better strategy. With the cultivating marketing strategy, we are building local teams to leverage their experience and make engagement more personalized for users. In terms of eCommerce, we are working closely with existing online partners and exploring more opportunities with leading eCommerce platforms to expand its reach across regions. Additionally, the simply better strategy focuses on exploring the future of tech with the GT series, a leap-forward performance flagship series while the number series brings leap-forward imaging and key leap-forward innovation, making it more accessible to consumers.
For more information, please visit: www.realme.com/in/
About Valeur Designers
Valeur Designers is a multi-award-winning industrial design studio and consultancy based in Copenhagen, Denmark. Founded in 1982, the studio specializes in creating elegant technology products that define brands and deliver lasting value to users. Led by Master Designer and CEO Torsten Valeur, the esteemed studio has forged long-standing partnerships with some of the world’s most design-conscious brands, including a continuous collaboration with Bang & Olufsen since the early 1980s, contributing to the creation of classic products such as Beocom2, Beosound2, and Beovision Harmony.
The esteemed studio has maintained a longstanding 29-year partnership with Bang & Olufsen, contributing to the creation of enduring classics like Beosound, Beovision Harmony, and Beolab. These products are still recognized as benchmarks of Scandinavian industrial, reflecting a legacy of excellence in the field.
