- realme has announced 4 multi-city music concerts by Guru Randhawa and Divine and 11 campus festivals
- The brand also kick-started the Campus Stars Program, will be announcing the winners on October 15, 2019
- realme is sponsoring over 40 college societies and aims to sponsor 100 campus events in 2020
India, October 09, 2019: realme, the fastest growing smartphone brand in India that resonates with the young generation, has announced a series of events for the youth to kick-start the seasonal festivities. The brand will be hosting “realme Sundowner” with celebrities like Guru Randhawa and Divine in 4 cities, Campus Star Program across 40 colleges, and 11 campus fests at leading colleges like IIT Delhi. Initiated in major metropolitan cities like Delhi, Mumbai, and Chennai to name a few, realme, plans to provide a platform for the youth to take a leap and explore their passion.
Speaking about the multi-city campus campaigns, Mr. Madhav Sheth, CEO, realme India said, "We are a young brand with young people who connect with the youth of India. We understand the importance of 'breaking free' from the daily routine not just to break the monotony but to experience new things. As a brand, we have always been closely associated with our fan community that includes students. To engage them further we have launched the multi city-campus campaign, where we will bring Bollywood sensations to the campuses and also help students realize their passion in different fields. By 2020 we aim to collaborate with over 100 colleges for such events."
Its first-ever multi-city music concert, ‘realme Sundowners’, will feature music sensations Guru Randhawa and Divine so that music lovers can experience world-class music and their favorite music artists on their campuses. Guru Randhawa will be performing on October 10 and 17 at Lovely Professional University, Jalandhar and IIT Bombay, Mumbai. While Divine will be rapping in Vellore Institute of Technology, Chennai and Royal Global University, Guwahati on October 13 and 23.
In July this year, realme also launched the ‘realme Campus Star’ program - an initiative for students to showcase their talent, receive national exposure, and win exciting prizes. 40 college student societies such as Photography, Theatre, Music, and Dance participated in a competitive campaign themed ‘Dare to Leap’. The winners will be announced on October 15, 2019, and will be awarded realme smartphones, goodies, and accessories along with sponsorship worth INR 3 lakh for the winning society.
realme has partnered with multiple colleges across the country for their annual Campus Fests. Recently, the brand supported IIT Delhi’s fest, Rendezvous, where ace music composer and singer Amit Trivedi to rocked the stage. It has also partnered with Mumbai’s Sophia College, IIT – Kanpur, IIT – Ropar, BITS Pilani and NIT Trichy for their annual fests that are happening throughout October. Also, the brand will conduct and promote offline events/activities on the campus.
realme, which provides high- quality products for the youth of the country, has always been closely connected with the student community. They have launched multiple devices on college campuses like realme 2 Pro in Amity University, Noida and realme 3 Pro in Delhi University, North Campus. The brand is known to offer a wide range of sophisticated and advanced products for the youth at the best price-points. And over a short time-span has established an unbreakable bond with its users making them, true brand ambassadors. These youth initiatives for students aims to showcase their talent, receive national exposure, and win exciting prizes.
About realme
realme is a technology brand that specializes in providing high-quality smartphones with the best design and performance. The brand was officially established on May 4th, 2018 by its founder Sky Li and Madhav Sheth in India, together with a young team that has rich experience in the smartphone industry. realme is committed to offering powerful performance, stylish design, sincere services and exploring more possibilities of smartphones. realme has launched more than 13 products, which includes realme 1, realme 2, realme 3, realme 2 Pro, realme 3 Pro, realme U1, realme C1, realme C2, realme 3i, realme 5, realme 5 Pro, realme X and realme XT.
As per both Counterpoint and IDC, realme has become the 4th largest smartphone brand in India since Q4 2018. CMR has claimed realme as No. 1 Quality Smartphone Brand in India with the lowest return rate and the highest customer satisfaction on reliability.
For more information, log on to www.realme.com
