realme Surpasses 200 Million Global Shipments! From Start-up to Mainstream, realme Poised to Deliver Even Better Products for Young Consumers
realme Defies Market Trends to Conquer Global Markets, Growing Alongside Its Users Worldwide, Marks a 200M Milestone.
November 27, 2023 - realme, the world's fastest-growing smartphone brand, has officially announced that its global smartphone shipments have surpassed 200 million units! Since reaching the 100 million sales milestone in 2021, realme has continued to leap forward while growing against all odds, becoming the fifth-fastest brand to achieve the 200 million shipment milestone and officially joining the elite '200 Million Club' in the international arena. Amidst an increasingly competitive market, realme has steadfastly progressed, repeatedly achieving "miracles against the wind."
From Red Ocean to Record Highs, realme officially join the elite ‘200M Club’ in the international arena
From our emergence in the highly saturated global market of 2018, which featured over 701 smartphone brands and a stable hierarchy of leading brands, It has been struggling to explore the global market but now steadily established ourselves. Committed to offering superior experiences for young people worldwide, realme has been among the top ten global sellers for five consecutive years, emerging as a market leader.
Driven by product innovation and deep consumer insights, realme has continuously created sales legends. We took just 37 months to amass 100 million users globally, gaining widespread recognition and embarking on the next phase of growth. In 2022, realme introduced a 'Simply Better strategy', focusing on superior resources to deliver lead-forward product experiences. Streamlining our product line, realme focused on the GT and Number series. In 2023, realme launched its 'Simply Better Strategy', ensuring that each generation of global products features leap-forward technology, positioning realme at the apex of the industry. This strategy, underpinned by design, performance, and experience, is aimed at delivering a leap-forward tech, design, and performance experience to users. realme also continues to invest in R&D, establishing the realme Global Institute of Leap-forward Technology to focus on groundbreaking technologies in four key areas: display, photography, gaming and charging.
Despite a shrinking global smartphone market over the past two years, realme has maintained healthy and steady growth even facing the market competition and pressure from external environment. Our leap-forward products have helped establish a strong presence in most global regions, making realme a key player in emerging markets, with a market share from emerging markets (88%) far exceeding other members of the '200 Million Club'.
Growing alongside its global young consumers, realme is more capable than ever of providing superior products
Since our inception, realme's mission has been to offer products with robust performance and leap-forwarded design, delivering enjoyable experiences to young people worldwide. Over five years, realme has deeply understood and catered to young people's needs, continuously engaging with and listening to our users, and consistently refining our brand and products. The diverse demands of global users have propelled realme's growth, evolving from a comprehensive product lineup to adhering to a Simply Better strategy. As realme gains value recognition from users, we grows alongside them, achieving mutual success.
With the milestone of 200 million global shipments, realme has truly become a mainstream international smartphone brand. The weight and influence of its stance in the international market have increased, empowering it to remain true to its original mission and bring even better products to young people worldwide.
In 2024, realme plans to significantly increase our investment in research and development, boosting our technological capabilities with a planned 470% increase in R&D spending. Continuing the mission from the beginning of the year of realme Global Institute of Leap-forward Technology, we will focus on breakthroughs in leap-forward technologies, specializing in imaging, gaming, display, and charging. Collaborating with over 33 leading international tech partners, realme aims to develop cutting-edge technologies. Realme will also expand our pool of tech talent, engage in Research & Technology team expansion, with an expected 400% increase in research personnel next year.
As realme's founder and CEO, Sky Li, expressed in the brand's fifth-anniversary open letter, the era of "elevator-style" development in the smartphone industry is over. Future steps will be more challenging, but each step brings us closer to our next destination. As we climbs towards new milestones, realme remains committed to our original vision, continually scaling new heights, listening to our users, and growing with them worldwide, creating more realme miracles together.
About realme
realme is a global consumer technology company disrupting the smartphone market by making cutting-edge technologies more accessible. It provides a range of smartphones and lifestyle technology devices with premium specs, quality, and trend-setting designs to young consumers. Established by Sky Li in 2018 and driven by its “Dare to Leap” spirit, realme has become one of the top 5 smartphone players in 30 markets globally in just three years, and realme has entered multiple markets worldwide, including China and Southeast Asia, South Asia, Europe, the Middle East, Latin America, and Africa, and has a global user base of over 160 million. For more information, please visit www.realme.com.
