realme launched the first product after rebranding, realme 12 Pro Series 5G is coming with best-in-Class periscope telephoto
- Shenzhen, China, JAN. 29, 2024 - Today, realme, the fastest-growing smartphone brand globally, is proud to announce the launch of the realme 12 Pro Series 5G, consisting of realme 12 Pro+ 5G and realme 12 Pro 5G. The Series marks a revolutionary step in the smartphone industry, showcasing realme's commitment to our "Value-Driven Premium Product" philosophy. With a focus on value-driven premium design and superior imaging capabilities, the realme 12 Pro Series redefines the standards of high-quality smartphones at an unbeatable price for young consumers.
The Strongest Periscope Telephoto in The Segment is on Par with the iPhone 15 Pro in Night Scene Imaging
The realme 12 Pro Series 5G proudly introduces the only powerful telephoto periscope lens inour category, a feature traditionally reserved for flagship models due to our high cost and technical complexity. realme 12 Pro+ 5G takes a giant leap forward with our periscope telephoto lens, offering unparalleled 3X optical zoom, 6X in-sensor zoom, and a focal length equivalent to 71mm. The heart of this innovation is the OV64B Omnivision 1/2" sensor paired with a stunning 64MP resolution, ensuring crisp, detailed images with noise control even in low light or zoomed in shots. This superior performance firmly positions the realme 12 Pro+ 5G alongside, and even above, flagship models like the iPhone 15 Pro and Xiaomi 13 Ultra.
realme 12 Pro+ 5G introduces the groundbreaking Omnifocal Photography System, a singular camera setup offering five lossless zoom levels: 0.6X, 1X, 2X, 3X, and 6X. This marks the first implementation of such a versatile system in a realme device. The system’s in-sensor zoom technology ensures that image Quality remains pristine, delivering clarity far surpassing that of standard digital zoom. This flexibility empowers users to select the perfect focal length for any scene, ensuring precise and vivid shots across various distances. Complementing this, the series also boasts a pioneering 120X SuperZoom, offering an unprecedented ultra long-range zoom capability in our class, setting a new benchmark for photographic versatility.
The SuperOIS technology is a cornerstone of our system, offering exceptional image stabilization. This, combined with the flagship-grade Sony IMX890 sensor on the main camera, allows the realme 12 Pro+ 5G to excel in various photographic scenarios, particularly in low light and portrait settings. In addition, realme 12 Pro sports a 50MP main camera with a large SONY IMX882 sensor for exceptional shots that capture more light.
Cinematic Portraits in Collaboration with Oscar-Winning Cinematographer
The realme 12 Pro Series 5G revolutionizes smartphone photography with our Cinematic Bokeh Algorithm, pushing the boundaries of portrait photography. This feature brings life to full-body action shots, by blurring the background, making the character more dynamic and prevalent in the shot. Portraits are transformed, showcasing natural, refined bokeh with a shallow depth of field and emotion to every image. The algorithm ensures a natural transition of blurring and textured light spots, and offers real-time aperture adjustment previews, allowing users to creatively manipulate the depth of field. The precision of hairline-level keying effects ensures subjects are sharply delineated from the background, creating stunning, professional-grade photographs.
The cinematic portrait mode on the realme 12 Pro+ 5G has a cropped focal length equivalent to 80mm. This helps bring the subject to the foreground, highlighting the facial structure and allowing for a true portrait instead of a loose close up. The optical level bokeh feature further enhances this by reducing the appearance of the background while also bringing out the natural skin tones. This creates more vibrant professional grade portraits than the iPhone 15 Pro Max and Redmi Note 13 Pro+ 5G.
Complementing this is the series' embrace of cinematic aesthetics. The Cinematic Aspect Ratio of 2.39:1, a hallmark of classic film production, allows users to capture their world without the need for post-cropping, offering a wide, immersive canvas right from the viewfinder. The realme 12 Pro Series further Enriches the photography experience with Master Camera Filters, customized by Claudio Miranda, the Oscar-winning cinematographer behind the masterpieces Life of Pi, Top Gun: Maverick, and The Curious Case of Benjamin Button.
Elevating Next-gen Imaging with Qualcomm Partnership
In collaboration with Qualcomm, realme introduces the industry-leading RAW domain algorithm with unparalleled imaging capabilities. This innovation ensures lossless data integrity, accurate lighting, and shadow details, alongside superior clarity and dynamic range. Both the realme 12 Pro+ 5G and realme 12 Pro are powered by cutting-edge 4nm processing chips.
The realme 12 Pro+ 5G is equipped with the Snapdragon 7s Gen 2, featuring an 8-core 64-bit setup, with a peak frequency of 2.4GHz for our Cortex-A78 cores and 1.95GHz for Cortex-A55 cores, complemented by the Adreno 710 GPU. The realme 12 Pro sports the Snapdragon 6 Gen 1, with a similar 8-core architecture, clocking up to 2.2GHz on the Cortex-A78 cores and 1.8GHz on the Cortex-A55 cores, ensuring robust performance with the same GPU.
Design Masterpiece by International Luxury Watch Designer - Ollivier Savéo
In partnership with Ollivier Savéo, famed for collaborations with prestigious Swiss watch brands like Rolex, Roger Dolby, Piaget, Breitling, and Quinting. The realme 12 Pro Series 5G redefines luxury in technology. The Golden Fluted Bezel, meticulously crafted with 300 triangular grooves, mirrors the intricate designs of high-end timepieces, offering an exquisite play of light. The Polished Sunburst Dial, boasting 500 gradient patterns, emulates the dynamic luminosity of classic luxury watches.
The series further distinguishes ourself with the 3D Jubilee Bracelet, a design that imbues a tangible sophistication. Wrapped in premium Vegan Leather, the devices balance elegance and durability, being 30% softer than their predecessors and resistant to various stains. Our resilience is enhanced by IP65 dust and water resistance, preserving the integrity of its design.
Color options include Submarine Blue, capturing the deep, vibrant essence often admired in luxury watch dials, and Navigator Beige, a tribute to the spirit of exploration and refined elegance synonymous with the bezels and straps of esteemed Swiss watch brands.
Immersive Display and Superior Sound with Long-Lasting Performance
The realme 12 Pro Series 5G provides an immersive viewing experience with our 6.7-inch 120Hz Curved Vision OLED Display, boasting a 93% screen-to-body ratio and an impressive 950 nits peak brightness. The display presents a vivid spectrum of 1.07 billion colors within a 100% P3 color gamut, ensuring breathtaking clarity and contrast. Under the hood, the 3D VC Cooling System maintains peak performance while keeping temperatures at optimal levels.
For long-lasting usage, the realme 12 Pro Series 5G also comes equipped with a 67W SUPERVOOC charging capability, paired with a substantial 5000mAh battery. This powerful combination ensures that users can enjoy their devices throughout the day, with rapid charging ensuring minimal downtime and maximum convenience.
With dual certification from Dolby Atmos and Hi-Res, the realme 12 Pro Series 5G provides an exceptional auditory experience, delivering crisp, immersive surround sound. For powerhouse performance, realme 12 Pro+ 5G offers up to 12GB+12GB Dynamic RAM and 512GB storage, while realme 12 Pro provides up to 8GB+8GB Dynamic RAM and 256GB storage, catering to all multitasking and storage needs.
Realme UI 5.0: A New Era of Smartphone Interaction
Today realme also unveils the realme UI 5.0, a transformative interface that elevates user convenience and connectivity to new heights. With Flash Capsule, access services like Grab and essential phone functions, including screen recordings and calls, are available with just a single touch. The Smart Image Matting feature allows users to effortlessly isolate subjects in photos and share them, offering support for complex multi-subject recognition. Furthermore, Phonelink seamlessly connects your device to PCs via Microsoft LTW, enabling instant synchronization for calls, texts, and file transfers, all without the need for additional downloads.
From the Top 10 to the Top 5 Globally, realme is Starting 2024 with Ambitious Goals
In 2024, realme embarked on a transformative journey, rebranding with the slogan Make it real. As realme envisions becoming a top 5 global brand and announces that investment in research and development will increase by an impressive 470%, the focus sharpens on long-term, high-quality growth, embodying our pledge to transcend boundaries and redefine mainstream smartphone experiences. This strategic pivot not only reflects realme's growth ambitions but also reinforces our dedication to shaping the future of mobile technology.
About realme:
realme is a global consumer technology company that has disrupted the smartphone market by making cutting-edge technologies more accessible. We offers a range of smartphones and lifestyle technology devices, boasting premium specifications, quality, and trend-setting designs, especially tailored for young consumers. Founded by Sky Li in 2018, realme quickly emerged as one of the top 5 smartphone brands in 30 markets globally within just three years. Our company has expanded our footprint across multiple regions, including China, Southeast Asia, South Asia, Europe, the Middle East, Latin America, and Africa, amassing a global user base of over 200 million. The year 2024 marks a significant rebranding phase for realme with our new slogan, Make it real. Under our new brand spirit, realme is dedicating ourselves more than ever to young users, aiming to bring real, clear, and tangible benefits to their lives. For more information, please visit www.realme.com.
