LAS VEGAS, NV - JAN. 10, 2024 - realme, the fastest-growing smartphone brand globally, today announced at its 2024 media preview event in Las Vegas that the realme 12 Pro+ 5G | realme 12 Pro 5G will include a flagship periscope telephoto lens. During the event, realme showcased its advanced periscope telephoto technology and luxury watch design. Attendees got a firsthand look at the upcoming realme 12 Pro Series, with some suggesting it could be the leading imaging phone in its category.
realme's founder and CEO, Sky Li, recently issued an open letter announcing that 2024 will be the year of rebranding. The company also unveiled its new slogan, Make it real and repositioned itself as A tech brand that better understands young users. Under this new brand positioning, the realme number series will be positioned as the future of Next-gen Imaging. This media event marked realme's initial official communication following its rebranding.
Empowering Young Users with Next-gen Imaging Through The Flagship Periscope Telephoto Lens
realme's research indicates a preference among young users for telephoto lenses with 3X zoom or more, rather than just 2X. To enable high zoom levels in slim phones, a periscope telephoto is the sole viable choice. Nonetheless, this technology presents technical challenges and high costs, usually reserved for flagship phones. realme is bridging this gap by making flagship-exclusive periscope telephoto technology available to a wider audience of young users.
realme has developed a proprietary periscope telephoto formula to ensure top-quality imaging under various conditions, first introduced in the realme GT5 Pro launched in November 2023. This formula has positioned the realme GT5's telephoto performance at the forefront of the industry. The upcoming realme 12 Pro Series will adopt the same approach, integrating a leading sensor size, a high-performance platform, and an advanced algorithm to achieve superior imaging performance.
The Next-gen Telephoto: Best Periscope Telephoto Lens In The Segment
realme 12 Pro Series enhances night shot clarity and stability while minimizing flare and ghosting. It achieves this with a unique combination of prism tilt OIS, Sub-Wavelength Structure Coating, and a Wave Pattern Lens Shade, these technologies also used in the GT5 Pro. It features a 3X Portrait Mode with a 71mm golden portrait focal length, creating a naturally shallow depth of field perfect for portraits. Additionally, the realme 12 Pro Series leads its class in telephoto capabilities, offering up to 120X digital zoom.
The Next-gen Sensor: Largest Periscope Telephoto Sensor In The Segment
realme 12 Pro Series boasts the segment's largest periscope telephoto sensor, featuring the OV64B flagship sensor, which outshines its competitors and matches other top-tier flagships. With a 1/2-inch size, it's over twice as large as the telephoto sensor in the iPhone 15 Pro. Thanks to its larger aperture and light intake, the realme 12 Pro Series' telephoto lens is nearly three times more light-sensitive than that of the iPhone 15 Pro.
The Next-gen Lossless Zoom: Flagship Full-Focal-Length Lossless Zoom Imaging Capability
realme 12 Pro Series’ main camera features Sony IMX890 OIS, which enhances night-time photography. This camera has a 1/1.56'' large sensor, a 24mm equivalent focal length, and a wide f/1.8 Aperture, making it well-suited for nighttime photography. With OIS support, it excels in providing stable video recording and optimizing the success rate of photos. Additionally, realme 12 Pro Series features a periscope telephoto and ultra wide-angle camera. It offers lossless zoom at 0.6x, 1x, 2x, 3x, 5x, providing a full-focal-length lossless zoom photographic experience comparable to that of a flagship device.
The Next-gen Algorithm: Exclusive Customization of The MasterShot Algorithm
realme, in collaboration with Qualcomm, has enhanced its image processing with the MasterShot Algorithm. The realme 12 Pro Series is the first and only device in its segment to process RAW domains, ensuring top clarity, dynamic range, and realism in cinematic portraits The next-generation omni-focal MasterShot Algorithm is a flagship-level architecture that offers the industry's most advanced computational photography. It integrates the LightFusion Engine for enhanced clarity and tone, plus the NightEye Engine for superior night photography. The Series also features a unique movie portrait filter, allowing effortless capture of striking portraits.
Partnered with The International Luxury Watch Designer to Create Luxury Watch Design
realme number series aims to offer young people Next-gen Imaging experiences and stylishly designed products. Along with the flagship image, realme also has collaborated with Ollivier Savéo, the international luxury watch design master, to create luxury watch design for the realme 12 Pro Series.
Ollivier Savéo, renowned for his leadership in high-end watch and jewelry groups, has previously collaborated with prestigious Swiss watch brands, including Rolex, Roger Dubuis, Piaget, Breitling, and Quentin. His expertise has played a pivotal role in the creation of luxury watch design that elevates the realme 12 Pro Series to new heights of sophistication.
Taking inspiration from classic luxury watches, realme and Ollivier Savéo embarked on a journey to deconstruct their design and craftsmanship. This resulted in the infusion of refined elements into the industrial design of the realme 12 Pro Series, redefining the concept of luxury watch design.
Golden Fluted Bezel:
Crafted using CNC machine cutting, the Golden Fluted Bezel achieves a 360° luxury watch level precision texture with 300 meticulously designed metal lines.
Polished Sunburst Dial:
The Polished Sunburst Dial showcases a light cone texture and gradient UV texture seamlessly blended to present over 500 sunburst patterns interwoven with light and shadow.
Premium Vegan Leather:
The use of the latest silicone materials results in a silky feel and dirt-resistant Premium Vegan Leather, combining high-end aesthetics with practicality.
3D Jubilee Bracelet:
Featuring three-dimensional rhomboid precision splicing, the 3D Jubilee Bracelet creates a metallic strap texture that adds a touch of luxury to the realme 12 Pro Series.
realme 12 Pro+ 5G | realme 12 Pro 5G are setting to launch in January. Beyond imaging and design, the realme 12 Pro Series 5G boasts other attractive features.
For more information please visit: https://www.realme.com/eu/brand#about.
About realme:
realme is a global consumer technology company that has disrupted the smartphone market by making cutting-edge technologies more accessible. We offers a range of smartphones and lifestyle technology devices, boasting premium specifications, quality, and trend-setting designs, especially tailored for young consumers. Founded by Sky Li in 2018, realme quickly emerged as one of the top 5 smartphone brands in 30 markets globally within just three years. Our company has expanded our footprint across multiple regions, including China, Southeast Asia, South Asia, Europe, the Middle East, Latin America, and Africa, amassing a global user base of over 200 million. The year 2024 marks a significant rebranding phase for realme with our new slogan, Make it real. Under our new brand spirit, realme is dedicating ourselves more than ever to young users, aiming to bring real, clear, and tangible benefits to their lives. For more information, please visit www.realme.com.
