idea

Baylor University determined that they wanted an open for their football games, and they had about a week to make it happen. They knew that Real Media had the ability to meet their deadline.

execution

Most of the production was a combination of game footage and motion graphics, but there was a little bit of rotoscoping involved. Real Media was able to create a very distinctive style that they then carried through the rest of Baylor’s athletic promotions.

This open, produced in one week, won our first Addy Award - Best of Show at the Regional Awards Ceremony.