PRIER Products is America's leader for manufactured plumbing hydrants. This year, Real Media partnered with PRIER to develop its digital sales and marketing strategy, systems, processes and digital content deliverables.
The challenge was to develop a strategy that would graft new-school digital strategy with traditional old-school sales and marketing.
This suite of deliverables would include:
- Marketing Services
- Search Marketing
- Web Presence
- Lead Development
- Analytics & Optimization
web presence execution
Our goal was to create a socially-driven website built on a content management system (CMS) platform. The design had to include optimal organic SEO-scoring compliance, integration of blog and social media content, choreographed user experience, and a lead development conversion strategy.
Our creative team developed the “Innovative. Reliable. Value. Built for Life.” branding and integrated it into the web message, imagery and video(s) content.
We created two web videos: a 30-second web spot for the homepage, and a 7-minute corporate identity web video for the About PRIER page. Both videos include custom motion-graphic elements including lower-third special effects and a PRIER logo treatment.
View the new PRIER.com website and see the final product:
Watch PRIER's :30 web video: