idea
OWNit365.com is a faith-based outreach that created one of the most popular Bible reading plans on youversion.com, which nets over 319,000 unique online visitors per month.
OWNit365.com (before):
OWNit365.com approached Real Media with the challenge of developing a strategic approach to creating a digital audience and auditorium to showcase their digital content.
The suite of deliverables included:
- Customer Intelligence
- Branding, Messaging, and Thought Leadership
- Digital Strategy and Plan
- Traditional and Digital Campaigns
- Copywriting
- Documentary Web Video
- 75 "Talk Show" Videos
- Email Marketing
- Interactive Marketing
- Content Management System (CMS) Website
- Mobile
- Search Engine Marketing, SEO/PPC
- Analytics and Optimization
web presence execution
Our primary goal was to create a system to identify and cultivate a new audience, increasing the site's traffic and level of engagement. A secondary goal was to increase engagement with the organization through social media channels.
The website was built on a content management system and was designed to incorporate a video documentary, a blog, social integration (Twitter and Facebook specifically), and pre-populated weekly content (including videos and PDF downloads).
We created nearly 80 web videos to build interactivity within the site and increase the reach of the organization in social channels. All of the videos contain custom logo animations and lower-third motion graphics, and they are placed strategically throughout the site to optimize search engine results and user engagement.
View the new OWNit365.com website and see the final product:
Watch The American Dream documentary:
Watch one of the Bible videos:
