idea

Transcend, an agency out of Ohio, was producing a series of TV spots as a promotional campaign for KC Hospice. The general idea was to show testimonials of people who had lost loved ones and have been through the KC Hospice program.

KC Hospice decided to produce three thirty-second spots of testimonials and an additional spot that featured the organization's President/CEO.

execution

The testimonials needed to have a familiar, comfortable background, so Real Media decided to use the home of their Chief Creative, Brad Burrow, to film the interviews.

Real Media used 2 HD cameras to record the interviews. The first camera provided a tracking shot of the subject to use as the foundation for the clip, and the second camera captured cutaway footage such as hands and pictures.

The video package included motion graphics, audio, and sound editing for all of the spots, and also featured three web-versions that were one minute long each.